Bakkt to offer bitcoin transactions through its US-wide network
Bakkt Holdings (Bakkt), the digital asset marketplace behind the Bakkt App, has announced a strategic partnership with Cantaloupe, a digital payments and software services company that provides end-to-end technology solutions for the retail market, to offer a cashless service for consumers to spend digital assets on unattended retail devices. Through the partnership, consumers will soon be able to pay for products with cryptocurrency and supported loyalty points across Cantaloupe’s US-wide network.
The partnership will enable Cantaloupe to offer consumers the ability to pay using the digital assets within the Bakkt App, starting with bitcoin.
“It’s often overlooked how much untapped digital assets are waiting for consumers to uncover, redeem and spend,” said Bakkt CEO Gavin Michael. “Our partnership with Cantaloupe delivers a frictionless customer experience for consumers to use digital assets as they’re intended, and we’re delighted to introduce an innovative payment option that drives both merchant sales and moments of customer delight. Imagine being able to buy a snack at an airport with unused points that, until Bakkt, you didn’t know you still had.”
“At Cantaloupe, we have a track record for being forward-thinking and pioneering the newest payment options that empower consumers to make purchases with any method they prefer,” said Sean Feeney, CEO of Cantaloupe. “We view our partnership with Bakkt as a natural extension of our next-generation payments platform, further solidifying our place as the unattended retail industry innovator.”
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